MARKETING CONSULTANT · CANADA
I work with founders and small teams to turn complex ideas into scalable marketing strategy.
BRAND STRATEGY
World-class companies.
Over the past decade, Anna Sopeltseva worked with brands across technology, startups, advertising, real estate, coaching, and global CPG sectors.
WHAT I DO
The full marketing stack.
Positioning & Messaging
I define what you do and why it matters, so customers buy.
Includes: competitive differentiation, messaging architecture, brand narrative.
Brand Direction
I translate strategy into a brand that is consistent and relevant.
Includes: brand identity, tone of voice, content direction.
Go-to-Market
I turn your positioning into a focused plan for launch and growth.
Includes: ICP definition, offer clarity, channel strategy, sales alignment.
Marketing Strategy
I bring everything together into a clear, actionable roadmap.
Includes: priorities, growth levers, channel focus, execution plan.
Fractional Marketing Leadership
For selected clients, I step in as a senior marketing lead to own direction, decisions, and outcomes.
Anna Sopeltseva is based in Montreal, working across North America. Available for independent projects, agency engagements, and fractional Director or CMO roles. Also open to selected full-time positions.
ABOUT
I got into marketing because of my mom.
She had a clothing store that needed branding and promotional direction, and I was a chronically online teenager with too many ideas. She let me try them out. They worked (which, looking back, was either a great early win or the beginning of a lifelong inability to stay out of other people’s businesses). Probably both.
I immigrated to Canada not long after. I arrived with confidence and enthusiasm, but limited connections and a language barrier to overcome. So I built my portfolio from scratch: took free projects, created a meme page that went mini-viral, and said yes to a lot of things before I fully knew how to deliver.
Over the next ten years I worked my way from Marketing Intern to Director, across B2B tech companies, global ad agencies, and my own consulting practice. I’ve owned brand, content, press, budget, and teams in markets across Canada, the US, the UK, and Europe.
A few of my earliest clients are still with me today, which I take as a good sign.
Portfolio available on request.
“What always stood out to me about Anna was her incredible attention to detail.
She didn’t just hand off a task; she would thoroughly research and plan every aspect. She was particularly meticulous when it came to optimizing web forms and lead generation flows through the site, always ensuring the technical execution matched the marketing strategy perfectly.”
— FORMER COLLEAGUE, TELCOBRIDGES
Montreal, Canada
REAL CLIENT EXAMPLES
What results you can expect.
TelcoBridges
21,000
Organic followers
Iris Worldwide
51%+
Mailing list growth
Iris Pricing Solutions
55%+
Web traffic increase
Po-Stroy
6,8%
Digital engagement rate